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Carla Fitzgerald

EVP & Chief Marketing Officer at Strategy

As a B2B marketing expert, I love making complex technology easy to understand and compelling to buy, invest in, cover, and endorse.

For the past 30 years, I've helped Tech companies of all stages and sizes achieve their revenue and growth goals, including public and private; startup and global; software, hardware and in the cloud; selling to Enterprise, SMB, Government, and Prosumer markets.

I'm a master of positioning, messaging, and thought leadership, helping CEOs crystalize their visions, align the troops behind it, and aggressively conquer the target market.

I build efficient, measurable, high-quality lead gen programs, using digital, content, event, and account-based marketing tactics to target and engage the right audiences with the right message.

My work is award-winning, including "2018 Female Executive of the Year" from the American Business Association, and my approach is bold, creative, strategic, and results-driven.

Colleagues say my energy is contagious, my communication skills superb, and I’m a natural mentor/coach who builds high performing teams and high trust relationships.

Location

Laguna Niguel, United States

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Strategy

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Strategy (Nasdaq: MSTR) is the world's first and largest Bitcoin Treasury Company, and the largest independent, publicly traded business intelligence company. We provide cloud-native, AI-powered enterprise analytics software to thousands of global customers, and leverage 35+ years of software expertise to explore innovation in Bitcoin applications. We believe the combination of our operating structure, Bitcoin strategy, and focus on technology innovation provides a unique opportunity for value creation.


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1,001-5,000

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